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When small businesses in Victoria look for ways to advertise, they often turn to platforms like Google, Facebook, or Instagram. But these platforms weren’t built for local businesses—they were built for massive ad networks, global brands, and businesses that thrive on mass impressions rather than real clicks, authenticated users, and a personal touch with community focus.
Lamppost is different. We designed it specifically to help Victoria-based businesses connect with the right audience in a meaningful way. Here’s how:
Unlike Google and Facebook, where ads compete with (and are often outbid by) national and international brands, Lamppost is built for Victoria. Your business isn’t buried under global competitors or drowned out by irrelevant clicks. Instead, your ads reach people who are actually looking for local experiences & events and places to eat, shop, and experience.
Social media and search ads are everywhere, and most users scroll past them without a second thought. There is so much noise that the flashy advertisements your marketing team worked so hard to create are often scrolled by without a second thought.
Lamppost’s approach is different - we limit the number of ads we run on our website or through our newsletters. Rather than competing with thousands, maybe millions of other brands, your ad is one of only two active ads at any time. This means you cut through the noise and makes a measurable impression on our thousands of local readers.
To profit-focused organizations, this strategy seems strange - why would we limit the amount of revenue we can make in each issue. This is part of our commitment to not only providing an excellent product for our subscribers, but also to our community. We know people don't want their event listings polluted with too many ads, and we know our advertisers want to stand out. It's a win-win solution, and it's part of the reason our subscribers are so consistently engaging with our products and actually interacting with our advertiser's offerings.
Google, Facebook, Instagram, TikTok - these are great platforms for generating thousands of impressions in short order. But it's so hard to know what kind of people are seeing and engaging with your ads. Even with detailed ad targeting, a lot of your advertising budget will end up going towards audiences that simply don't care about your product. This is effectively flushing your marketing budget down the toilet - most of your impressions are valueless and rarely result in actual leads, clicks, or tangible business results.
With LampPost, you know exactly what kind of audience you're advertising with. You're getting a younger audience that is consistently engaging with our website & newsletter; they're 100% local and using our product to plan out their week's activities; and they're motivated towards finding local events, things to do, and offerings from local businesses. That's a highly targeted audience without any of the hassle or wasted ad spend you get with larger platforms. Instead of interrupting someone's social media feed, your business becomes a relevant part of their plans.
Google and Meta ads can be expensive, and they often show your business to people who aren’t even in Victoria (even with ad targeting). Lamppost keeps your marketing dollars working locally, reaching the people most likely to walk through your doors.
Running ads on Facebook and Google means dealing with confusing dashboards, constant algorithm changes, and uncertain results. With Lamppost, we offer a straightforward way to advertise; clear pricing with no hidden costs, a simple process from one end to the other, and analytics & insights into how your ad performs that you wouldn't get with traditional advertising methods like billboards or bus stop ads.
When small businesses in Victoria look for ways to advertise, they often turn to platforms like Google, Facebook, or Instagram. But these platforms weren’t built for local businesses—they were built for massive ad networks, global brands, and businesses that thrive on mass impressions rather than real clicks, authenticated users, and a personal touch with community focus.
Lamppost is different. We designed it specifically to help Victoria-based businesses connect with the right audience in a meaningful way. Here’s how:
Unlike Google and Facebook, where ads compete with (and are often outbid by) national and international brands, Lamppost is built for Victoria. Your business isn’t buried under global competitors or drowned out by irrelevant clicks. Instead, your ads reach people who are actually looking for local experiences & events and places to eat, shop, and experience.
Social media and search ads are everywhere, and most users scroll past them without a second thought. There is so much noise that the flashy advertisements your marketing team worked so hard to create are often scrolled by without a second thought.
Lamppost’s approach is different - we limit the number of ads we run on our website or through our newsletters. Rather than competing with thousands, maybe millions of other brands, your ad is one of only two active ads at any time. This means you cut through the noise and makes a measurable impression on our thousands of local readers.
To profit-focused organizations, this strategy seems strange - why would we limit the amount of revenue we can make in each issue. This is part of our commitment to not only providing an excellent product for our subscribers, but also to our community. We know people don't want their event listings polluted with too many ads, and we know our advertisers want to stand out. It's a win-win solution, and it's part of the reason our subscribers are so consistently engaging with our products and actually interacting with our advertiser's offerings.
Google, Facebook, Instagram, TikTok - these are great platforms for generating thousands of impressions in short order. But it's so hard to know what kind of people are seeing and engaging with your ads. Even with detailed ad targeting, a lot of your advertising budget will end up going towards audiences that simply don't care about your product. This is effectively flushing your marketing budget down the toilet - most of your impressions are valueless and rarely result in actual leads, clicks, or tangible business results.
With LampPost, you know exactly what kind of audience you're advertising with. You're getting a younger audience that is consistently engaging with our website & newsletter; they're 100% local and using our product to plan out their week's activities; and they're motivated towards finding local events, things to do, and offerings from local businesses. That's a highly targeted audience without any of the hassle or wasted ad spend you get with larger platforms. Instead of interrupting someone's social media feed, your business becomes a relevant part of their plans.
Google and Meta ads can be expensive, and they often show your business to people who aren’t even in Victoria (even with ad targeting). Lamppost keeps your marketing dollars working locally, reaching the people most likely to walk through your doors.
Running ads on Facebook and Google means dealing with confusing dashboards, constant algorithm changes, and uncertain results. With Lamppost, we offer a straightforward way to advertise; clear pricing with no hidden costs, a simple process from one end to the other, and analytics & insights into how your ad performs that you wouldn't get with traditional advertising methods like billboards or bus stop ads.
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