Platforms like Google, Facebook, and Instagram offer access to massive audiences, but that reach comes with serious drawbacks:

1. High Costs, Low Engagement – Getting in front of thousands of people sounds great, but if they’re not your target customers, you’re paying for views that don’t convert. Large ad networks charge for exposure, not for actual results.
2. Irrelevant Clicks & Wasted Budget – Many businesses fall into the trap of broad targeting, leading to clicks from people who aren’t interested or even bots, which drains ad budgets without driving real customers.
3. Algorithm-Driven Visibility – Big platforms prioritize content based on engagement, bidding wars, and ever-changing algorithms. Small businesses often get lost in the noise, outbid by larger competitors with bigger budgets.
4. Lack of Community Connection – A generic, impersonal ad on a massive platform doesn’t foster trust or local engagement. People are less likely to support businesses they don’t recognize or feel connected to.

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In contrast, advertising on a platform with a smaller but highly engaged audience—like Lamppost—creates real connections and drives better results:

1. Reaching People Who Actually Care – Instead of blasting ads to an uninterested audience, you’re speaking directly to locals who are actively looking for events, businesses, and experiences in Victoria.
2. Higher Conversion Rates – Engaged audiences are more likely to take action, whether it’s attending your event, visiting your store, or booking your services. A hundred engaged viewers are worth more than 10,000 passive scrollers.
3. Word-of-Mouth & Organic Growth – A strong local presence leads to more organic recommendations and repeat customers. People trust businesses they hear about through a source they already engage with.
4. Cost-Effective & Predictable Pricing – Instead of competing in unpredictable bidding wars, local advertising platforms often offer straightforward pricing models, ensuring that your budget goes further.
5. A Stronger Community Presence – When you advertise within an engaged, local network, your business becomes part of the community, rather than just another faceless ad on a global platform.

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Victoria is a unique city with a strong sense of community and a thriving local business scene. The people here care about supporting independent businesses, attending local events, and discovering new experiences close to home.

Advertising through a platform like Lamppost allows businesses to tap into that local-first mentality—getting in front of people who actually want to hear from them rather than competing for attention on an impersonal global stage.